Snoop Dogg and Linda Xie will also appear as judges for the first-of-its-kind competition, which was developed to “support the most innovative ideas in NFTs.”

As the NFT mania rages on, a new Shark Tank-like competition is set to debut with a number of high-profile judges. NFTs: The Pitch is a go following a $1 million funding round by Sound Ventures, a major venture capital firm founded by Guy Oseary and famed actor and entrepreneur Ashton Kutcher. Both execs will appear as judges on a panel that also includes billionaire Dallas Mavericks owner Mark Cuban, iconic hip-hop artist Snoop Dogg, and electronic music producer 3LAU, among others.

Details on the contest’s format and distribution plan are scarce at this time. Variety reports that on April 21st, finalists will participate in a live virtual pitch session with the judges. However, the discussions will not be streamed live to the public, according to the competition’s website.